Virtual Showroom : 4 key reasons to make one for your business
A Virtual Showroom or Experience Center can be a powerful B2B marketing tool. Here are 4 compelling reasons to consider this solution:
1. Changing customer behavior due to Covid 19
With the outbreak of covid, travel will never be the same for a long time to come. Thus your business associates will also find it difficult to travel to your factory or office. Even in such a scenario, you will still need to keep them updated them about your latest products & innovations. So an alternate solution to continue communciation without face to face meetings is need of the hour. During this period, the acceptance of digital & virtual solutions has grown exponentially. People have never been more interested & open minded to explore things online. Thus, a Virtual Showroom or Virtual Display center idea can be a great solution not just for now but also going forward. In fact several of your customers will be enthusiastic to visit your Virtual Showroom under such constrained conditions. Finally, it will also help you prepare for the “new normal” where digital & virtual will be an integrated part of life & business. Several marketing experts also predict that virtual medium is all set to rise even in B2B marketing.
2. Global reach & interaction
An online showroom facilitates your conversations with associates & partners across the world. Whether it be sharing updates with your existing associates or presenting to new potential partners, you can invite them all to this online destination. In a Virtual environments there can also be life-like 3d replicas of your products. These make a great presentation format & also a talking point to stay connected & engage customers across the world. Time to time you can update the online platform with your latest innovations & invite associates to experience it. All this can be published & accessed online. It is not necessary to use VR headsets to experience a virtual space. They can then access the information at their suitable time & from any internet connected device like laptop or mobile.
3. Early mover advantage
There was a time when all businesses didn’t have websites. Similarly, today most businesses don’t have a virtual display space. A digital showroom will help you stand out from competitors for your innovative thinking & approach. Being an early adaptor of an upcoming marketing trend surely also rubs off well on your brand. This can go a long way in building brand image & credibility among your customers, peers & associates.
4. Cost effectiveness of Virtual Showrooms
Of course a Virtual space can’t replace a physical space!
But an online solution also has its own unique benefits. One such important benefit is that it comes for a fraction of the investment cost compared to real world. And the maintenance costs to host the platform or even update it with new information is relatively low. Thus, a virtual marketing tool can be an extremely cost effective yet high value addition to your marketing plan.
(A virtual showroom also comes in great use if you are participating at an Virtual Exhibition or Online Trade Show. Read more about it in our other post here.)
“An online 3d platform gives you seamless continuity to present your products & information to your target audience across the World.”