What is a Virtual Showroom?
Imagine your customers having an interactive 3D experience from the comfort of their home, office or while on the go. Envision them exploring your virtual space full of 3D replicas of your products, interacting with your brand & getting your sales conversations going at a click!
Let me share a complete gist of Virtual Showrooms by delving into the 5Ws (& a How)
What are Virtual Showrooms?
Virtual showrooms are 360° immersive spaces that provide 3D product displays & a rich brand experience. In other words, they are digitally simulated 3d showroom environment with 3d product replicas along with complete product information & interaction facilities.
They allows the customers to have an interactive & engaging exploration with full control over their navigation just like the real world.
Why opt for Virtual Showroom?
With virtual showrooms, you can take your product range to your customers screen. Your clients can access your product or service anytime, anywhere & from any device. It takes the overall buying experience to a new level. It goes well beyond standard 2d websites or online catalogues by hosting the customer in an immersive brand environment & with all interaction facilities.
What can your customers do in a virtual showroom?
Well, your customers can do everything they used to do in the real world- right from moving physically around your virtual space, viewing your products through 360° imagery to using the Augmented Reality enabled ‘Try-on’ feature (especially for jewellery & accessories). Or even interacting with your sales representatives right till actually buying your product. Interesting! Isn’t it?
How to set up a Virtual Showroom?
You need to get in touch with agency’s specializing in Virtual space designing like VirtuLab .They may ask you to share your design requirements, product photographs, videos, product/service information, company brochures, product catalogues etc. They will take care of the designing & programming part & viola, your virtual showroom goes live!
How long does it take to set up a Virtual Showroom?
It depends on your scale of work. Typically, it could range between 4-8 weeks for most projects. However, the overall timeline would totally depend on the magnitude of the project. You could also look at a phase-wise roll out starting with popular product categories & adding more later-on.
For which sectors can virtual showrooms be useful?
Virtual Showrooms go equally well with B2B & B2C segments.
In case of B2C, it ranges from apparels, jewellery & accessories, clothing & garments, shoes, electronics, home furnishings, automobiles
At a B2B level, it could cover engineering products, machineries of any scale, architectural products, softwares & IT solutions etc.
Let me quote statistics to validate how Virtual solutions will take several industries by storm:
A study by Goldman Sachs reveals the estimated investment in Virtual Reality Technology across different industries by 2025
In this era of social distancing, it is imperative that you continue to highlight your brand wherever you can – be it on your social media platforms, email campaigns or embedding to your website as a digital asset. By going the virtual way, your business is bound to reach a larger audience.
After all, virtual showrooms combine the best of both brick & mortar stores & online setup to provide higher ROI. Isn’t the visualization, wow factor, tangible approach & personalized feel associated with virtual showrooms quite high?