Advantages of designing a professional looking reception for your office
Image Source: AECOM
The importance of having a good design for your Office Reception cannot be underrated – It is that place where your visitors will form their very first impression about your brand/ company. You must have heard about the phrase “First impression is the last impression” many times, and it’s time for you to now take it seriously!
“The company’s reception area looks professional and it blends nicely with the company’s brand image” – wouldn’t you want to hear the same for your company as well? So whether it’s your employee, client or a prospect, everyone is bound to judge your reception area as soon as they enter your office. So, what should you look at while designing the reception area?
Is it welcoming?
Is it functionally designed?
Does it go well with the brand image?
Does it look professional?
Reception area is for your front end team, who are also the face of your brand. They are the ones who will be managing the inflow of people i.e. everyone who enters your office, be it be, clients or general enquiries. In order to boost maximum productivity for your front end staff and implement it through design aesthetics, the reception area must be well equipped with ample of storage; it must be spacious to accommodate the staff, printers, phones, wiring to name a few. Hence, designing and its usability must always be discussed with the industry professionals.
These are the advantages of designing a professional looking office reception for your company:
- Lasting Impression:
Your office reception is the first point of contact that the visitors will have with your business. It’s the face of your company! It is the link between your management and your visitors. Keeping the design element in your mind – brand, design, utility and space carefully select a color, material, finish and theme to be incorporated.
- Strong Brand Image:
Tell a story about your brand and your office culture using concepts which are incorporated in the theme of your office interiors. Use your brand logo and place it strategically, use corporate merchandising for both your reception area and corporate museums. The corporate museum can also be incorporated near the reception area; this will create curiosity and generate interest by building a strong brand image among every visitor and employee; that’s brand advocacy. Another option that can be tried is a display zone.
The usage of lines, curves, textures, materials, finishes must match with the existing interiors and brand image. Every aspect of the design must be professional. The reception area must be clean, well-organized, and the staff must conduct professionally as this will strengthen your corporate image. The reception area must accommodate the needs of business executives as well as the associates, because ineffectively will hamper the company’s revenue.
- Enhanced communication:
The furniture will enhance the look of the office reception area, whether you are meeting your clients or fostering communication. Appropriate placement of furniture will strengthen communication among everyone, as people would be comfortable in this area to interact more, thus saving time. Therefore, an open space around the reception area is a good attribute to be considered.
- Visitor’s Comfort:
Depending on the visitor’s objective, the visitor is bound to spend varying amount of time at your reception. The management has to make sure that the reception design and its usability is welcoming, the seating is comfortable, the reception area is not cramped up, walls are aesthetically decorated and the office atmosphere is in lines with the office culture.
- Improving employee mindset:
When the employee has clarity about the company’s vision and mission and the same is depicted through the office environment, the employees are bound to take their work seriously. It does make an impact on employee’s productivity and improves their mindset. The same can be achieved through indoor marketing.
Business professionals, clients, prospects, visitors, in fact even the employee themselves keep an eye on smaller details with respect to your office design. Therefore, a company cannot afford to make minor mistakes as they may end up losing both quality resources and business. Majority of the candidates form a first impression of the brand just by looking at the reception area, i.e. if they want to be associated with the company or not. Hence, a professional who has experience in designing or redesigning an office space must be consulted. Design, decor, aesthetics, consistency, office culture, brand image and brand visibility plays a vital role in designing a professional looking corporate office.
Design Desk India specializes in enhancing the visual environment of work spaces, be it an office, factory or retail. Our design makeovers are fast and effective with no structural changes and minimum workflow disturbances and a quick turnaround.