What is a Virtual Showroom?
Here’s all the info you need!
Virtual showrooms are 360° immersive spaces that provides 3D product displays & a rich brand experience.
In other words, they are digitally simulated 3D environment with product replicas along with complete product information & interaction facilities.
They are also known as Digital Showroom, Online Showroom, VR showroom, Virtual Experience Centre, Virtual Exhibition Stand. This is a Marketing Technology belonging to the fast growing category of immersive web, 3d web, web VR or experiential web.
All of them allow the customers to have an interactive & engaging exploration with full control over their navigation, just like the real world. That too, from the comfort of their home, office or while on the go.
For which Business can Virtual Showrooms be useful?
Mostly every stream of business has now come up with the virtual showroom as the solution to bring back their original pace in the market post covid.
The showroom goes equally well with both segments of the market I.e B2B & B2C.
In the B2B sectors, the virtual showroom could be used to display engineering products, machineries of any scale, architectural products, softwares & IT solutions etc.
In the case of B2C, it ranges from apparels, jewellery & accessories, clothing & garments, shoes, electronics, home furnishings, automobiles.
Read more – Examples of Virtual Showroom & Experience Centre in various industries
The virtual showroom brings in a large variety of ideas to the business owners that help elevate their business to the next level.
Why opt for Virtual Showroom or Experience Centre?
Virtual showrooms are an innovative method of representing and displaying products. Incorporating a virtual showroom and using it can help you take your product range on your customer’s screen.
The virtual showroom is completely web based and hence your clients can access your product and services anytime anywhere from any internet-enabled device.
Virtual showroom takes the shopping experience to the next level and goes far as compared to 2D websites and other online platforms. With the advent of the pandemic, people are now driven towards online shopping where they can purchase products without any physical contact.
What can your customers do in a virtual showroom?
Well, your customers can do everything they used to do in the real world!
Here are some of the features that will make your customer fall in love with a virtual showroom
- Easily navigate to different counters of the showroom, by simply clicking on the navigation icons or by selecting the objects in the showroom.
- View the products through 360° imagery providing an immersive and lifelike experience.
- Use Augmented Reality enabled ‘Try-on’ feature (especially for jewelry & accessories) – Check out how Mirrrar enables virtual jewellery try-on
- Communicate directly with the company through the contact button and interact with the sales representative.
Virtual showroom acts as a boon to people who find shopping incomplete without touch and feel, the virtual showrooms provide a real-life feeling with the 360-degree image.
Read more about Virtual Showroom here
How to set up a Virtual Showroom?
Setting up a virtual showroom is not as complicated as you think, It’s actually a pretty simple and easy process.
You need to get in touch with agencies specializing in Virtual space designing like VirtuLab
All you will need to do is share your design requirements, product photographs, videos, product/service information, company brochures, product catalogues etc.
The team will take care of the designing & programming part & viola, your virtual showroom goes live!
How long does it take to set up a Virtual Showroom?
It depends on your scale of work. Typically, it could range between 4-8 weeks for most projects. However, the overall timeline would totally depend on the magnitude of the project.
You could also look at a phase-wise rollout starting with popular product categories & adding more later-on.
What is the future of virtual showrooms & experience centres?
The idea of a virtual showroom is unique and has gained a lot of popularity in recent times. Hence, you can rest assured about a reliable future of virtual showrooms.
“Given this attribute of ease of use and the multiple use cases across VR/AR, we see the potential for the technology to emerge from vertical-specific use cases to a broader computing platform. – Goldman Sachs”
A study by Goldman Sachs reveals the estimated investment in Virtual Reality Technology across different industries by 2025
‘Brands with Virtual Showrooms will be able to engage with larger number of buyers as they will offer a wholesome experience. Not only this, brands can also display products & concepts without limitations of physical inventory.
–Rohit Saraogi (CEO, VirtuLab)
In this era of social distancing, it is imperative that you continue to highlight your brand wherever you can – be it on your social media platforms, email campaigns or embedding to your website as a digital asset. By going the virtual way, your business is bound to reach a larger audience.
After all, virtual showrooms combine the best of both brick & mortar stores & online setup to provide higher ROI. Isn’t the visualization, wow factor, tangible approach & personalized feel associated with virtual showrooms quite high?
