Top 5 reasons to make a Corporate Museum for your Brand
Image Source: DAS Auto
Corporate museums play an important role in presenting the organization to the public. Traditionally corporate museums focused only on the brand history, vision and achievements; now their focus is also on marketing, strategic communication, brand image enhancement and building a relationship with the audience.
The importance of design and user interaction has grown tremendously as companies try to leverage these to gain an edge over the competitors.
Let us discuss in detail about the top 5 business objectives of having a corporate museum specially designed for your company:
- To present the company:
If a company has been in the industry since years or even if they are a few years’ old, corporate museums are a great platform to showcase & communicate details about a company. A corporate museum or a brand museum inside an office does wonders by enhancing the brand image for every visitor who visits the office.
Tip 1: Educate your visitors about your industry, company and how the products/services are manufactured.
- To influence the decision making of future prospects:
A good word spreads quickly among everyone. A well designed museum not only attracts more investors, clients or prospects but it also creates positive publicity among everyone who is a part of the brand. Hence, even a single visit of the museum by a prospect influences their decision for the future.
Tip 2: Keep all your information/ content updated based on the new products that the company is launching or products that are launched.
- To create goodwill among the staff and community:
A well designed brand museum not only imbibes a sense of brand loyalty but it also creates a positive brand image among the staff and public in general. The more interactive and unique the design is, the greater impact it will have on your employees and the community. Even a small space when redesigned aesthetically, enhances the overall office design and increases the brand presence of everyone who visits the office space.
Tip 3: Keep an interactive element – There must be an interactive element in your brand museum where the visitors themselves can know and interact with your brand.
- To showcase company persona:
An artistically designed museum reflects the practices and standards of doing business. The selection and placements of the products, information, and overall communication theme is an important element.
Tip 4: Send out correct brand message, don’t mix various concepts and confuse the visitors.
- For employee engagement:
Employees feel motivated, innovative and energized on seeing such displays and company achievements being displayed in their office. The museum designed inside an office reminds them of the company’s heritage and the goodwill among the public.
Tip 5: Focus on the most recognizable part of your brand; this can be your logo or the colors that your brand associates with. Use these elements while incorporating the design of your corporate museum.
Companies face a challenge in redesigning or designing such exclusive corporate spaces. Maintaining the balance between the creativity and business requirements is a critical job and only industry professionals are able to deliver this best.
Design Desk India specializes in Environment designs including designing of Experience Centers or Corporate Museums. Our design makeovers are fast and effective with no structural changes and minimum workflow disturbances and a quick turnaround.