Why Incorporate Workplace Branding in Office Design
Image Source: Coca Cola
Do you know what differentiates the workplace of a great brand from the average ones? It’s the brand’s value and one way is how the workplace embodies the same using “Office Design”. When you think of workplace branding, you think of logos, products, services displayed everywhere at work. But have you ever wondered why these companies instill workplace branding? It’s because every company wants its employee to live and breathe the brand and its core values or to create a unique brand identity. The answer is both!
What comes to your mind when you think of these famous brands – Coca Cola, Ferrari, Caterpillar, Qantas or Cadbury? When you think of it a little, you will realize that these strong brands represent a certain ‘key’ element – luxury (Ferrari), color identity (Coca Cola), service (Qantas) and product identity. These factors get only get imbibed in the consumers and employees mind because of workplace branding and product/service branding.
Some ways how workplace branding helps are…
- It boosts employee’s innovation, creativity and productivity
- Reinforces a strong sense of pride in the company
- Business Visitors get a good & true impression of the company and become brand ambassadors
- A good workplace attracts good clients
So, before you start with workplace branding, ask yourself: What is your company culture? Who will you share the space with? What all do you need at your office? What message do you want to convey from your space? What image do you want to portray to your guests? What do you want to achieve?
Here are few ways to incorporate workplace branding into your office space:
- Highlighting company’s achievements:
Usage of your corporate logo and corporate color can definitely add creativity in the office. The instillation of the same at the office reception area or welcome desk, office entrance, communal workplace areas can unify the company theme.
Usage of electronic displays highlighting the achievements of both its employees and the company will encourage the staff to be more sincere at their work.
- Feature your Product or Service:
Feature whatever products you sell or any services that you provide at your office. The placement should majorly be at the welcome area, waiting area or reception. Similarly, put motivating displays of your creatives in the form of frames and place it where employees work. Alternatively, you can also use visual story telling tools to express about your organizational culture and brand value.
- Brand Differentiation:
So how do you transform your workplace to engage your clients, guests and employees? Any company can buy artwork and decorate their office, but what makes you stand out? Know which art or visual will tell your company’s story and follow the same theme all over. Choose what represents your staff or what your staff connects to.
- Customer Experience:
Give your audience the perfect user experience by using lighting and fixtures to highlight every part of your achievements. Every visitor or client must feel comfortable and relaxed in this positive environment.
Your office is an expression of your unique brand identity. Workplace design using branding is not easy; it is not about applying which color to what wall. But about identifying which workplace design that best reflects your organization. So, bring your brand value to life by incorporating your correct theme. Here at Design Desk, we specialize in turning your office space into a brand new space specially for your business. Being a fully service agency, we work on all the aspects to design a better workplace, from concept to completion.
Design Desk India specializes in enhancing the visual environment of work spaces, be it an office, factory or retail. Our design makeovers are fast and effective with no structural changes and minimum workflow disturbances and a quick turnaround.