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Planning for an Exhibition participation can sometimes be quite overwhelming. Starting from your overall budgeting, show selection, space booking, choosing the stand location, planning the exhibits, logistics plans and of course finalising the Stand Design; there’s a lot to do! Below are 5 common oversights which Exhibitors may make while finalising their Stand Design: 1: […]

Analysis of some elements of these two distinct styles Over the last decade, I have had the opportunity to work closely with Indian as well as European exhibitors at various exhibitions globally. Many a times when shuffling between the stand design of an Indian exhibitor and the stand design of a European exhibitor; I have […]

Decoding the ‘zones’ within an Exhibition Stand In the hustle bustle of an exhibition floor, different exhibitors adapt different strategies for the design of their stand spaces. While few exhibitors have a well-thought out ‘Space Allocation Strategy’, some leave it to chance. The role of a good Exhibition Design can be related with the famous […]