6 Tips to Attract & Engage Your Visitors Better at Exhibitions
An exhibitor spends a lot of time and money to exhibit their brand in exhibitions. Hence, the ability to pull the audience to your stand through the prefect stand design becomes vital.
So, how can you drive more attendees to your booth? How do you ensure that you have hit the mark for your exhibition stand? Here’s a checklist that can help you make your exhibition stand, stand out among the rest.
1. Communication bold & clear:
Use strong graphics and large signage; be creative by using the floor of your stand design. Host live webcast and stream videos to engage customers and prospects who are unable to attend the trade show.
2. Host a Game:
Gamification is the most sought after trend used in experiential marketing at exhibitions. Introducing a game for delegates to play when they enter your stand will help you attract more people and will help you engage meaningful conversations & create memories.
3. Use Virtual Reality:
Using virtual reality, one can give the visitor a life like experience about the product that they are into. VR can overcome the physical limitation that the exhibition hall will have & the visitors could better understand the product & methodology.
4. Have a Coffee Point:
If you have a mid-size or huge space for exhibition stand, you may create a sitting area inside. Here, the attendees will have space to charge their phones, sit and have coffee to discuss business with the stand’s host, and interact with other event attendees. The hosts may collect their email id, contact no and company number to follow up later
5. Give freebies:
A simple yet effective trick will be to distribute free merchandising to the visitors. Whether it’s a branded pen or any snack or a drink, attendees will surely stop by to have a look, this will eventually give you chance to start a conversation.
6. Be Social:
Leverage your online social media platforms and keep your audience informed about the event. Update your social media pre, post and during the event using a unique hashtag.
Do you have any additional interesting tips to attract and engage your audience better? Share your comments in the section below.
Having served clients at all major global exhibition locations in 6 continents, Design Desk India is India’s Leading Exhibition Build & Design Specialist. Our strength lies in delivering the best quality service to our clients. Our consistency in output has been rewarded with repeat business from our Clients, which is the best testimony to our level of Quality & Service.
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