We designed a stall that was like an intermediary space between a work site and a display store by engaging a suitably busy environment and merging in the essence of both the places. The logo was interestingly done up by embellishing it with safety helmets to emphasize on the company’s target market. Design of the stall included smooth curves, arrows, rectangular displays, mock work sites and mannequins that smartly segregated the wide range of products in the display. The vibrant shades of orange and red could be viewed even from a far off distance and voiced the ‘Safety’ spirit of the brand. We also integrated a graphic language drawing parallelism with the work site, thereby, creating similar patterns of symbols and typefaces. Thus, an engaging and informative space was built to attract and inform their rich customer base.
Udyogi – OSH, Chennai & Mumbai
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