The tall, simple, clean and open design that we proposed for the stall enhanced the brand space with its exquisite geometry and at the same time did not take away the viewer’s focus from Swarovski’s crystal product collection. The mezzanine occupied only 70% of the carpet space leaving a double height atrium at the entrance creating a grand welcome. LED TV was positioned on the mezzanine level to attract the audience’s interest from large distances. The glowing effect of white color was amplified with the use of bright lights making the brand’s presence felt strongly in the entire space with sophistication. The lightly suspended crystal laces and the product displays facing outwards, did not fail to attract the attention of the passerby’s as they glanced their way across it.
Swarovski – IIJS, Mumbai
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