We studied the Trade fair CI guideline prepared by PILZ GmBH, Germany & adapted the same to Indian markets – keeping in mind show rules & local materials.
The adaptation included high quality materials, reconfigurable design plan and a 2 year contract covering 6 exhibitions of different sizes & locations.
Result:
- 1. Enhanced Brand image & recall across Exhibitions
- 2. Saving & efficiency of time & energy spent in planning for each event
- 3. Cost optimization & improved ROI
