We came up with a fluidic organic fascia form engulfing the complete span of the booth dimensions. The design was tinged with the Reliance’s golden color hues thereby emanating a sense of royalty around the environs. The organic shaped roof structure is complemented by perforated supporting columns which reflect similar design patterns and also act as graphic walls. The lightness of the stall is achieved by absence of any long opaque walls, thereby enabling the design to merge into the surroundings easily. Reliance logo is also placed strategically for greater brand awareness in the exhibition hall, thereby reinforcing the largeness of the India’s second largest corporate conglomerate.