The design for the stall was finalized after intense research and study about Egypt- its geography, landscape, lifestyle, ethnography and culture. The inspiration for the exhibit design lay in the geography of the country, where the blue waters of River Nile flow across the centre of the country, feeding its water to the land on the riverbanks. We applied a similar analogy to our design; allotting the central space, covered by blue carpet to the main exhibitor- Egypt Tourism and dividing the remaining space along the sides, equally among its co-exhibitors. This kept the central aisle space open between the
The customized design for the stall included large graphic communication walls to welcome visitors near the entrance along with the pharaoh and queen mannequins which were placed on the front desk. There was also a large LED screen behind the desk, which played Egypt tourism videos and photos to introduce people to the land of wonders. The motifs inspired from the architectural features, adorned the side panels, borders of the fascia and lined each exhibitor stall, adding cultural and historical essence to the stand. Blue and yellow, the color of river and sand respectively, dominates the geographical scene of Egypt, which was reflected by using them in the colors of focus light. It wrapped the environs with royalty and grandeur. The beaded curtains sparkled and shone radiantly under the influence of lights and segregated the co-exhibitor stalls from each other.
Each of the stalls maintained a uniform pattern of positioning the elements like the logo, LED TV’s, desks and chairs for seating purposes and were given equal importance thereby fulfilling the business and creative objectives. The brand logo was etched on glass and placed at a significant height on all the four sides thereby drawing attention of the customers.