We designed an expansive structure that visually justified the name of the product to be marketed and highlighted it in the physical space. The stall revolved around the central cylindrical structure, with the diagonal wings reaching out into the expanse thus instilling a sense of movement in the otherwise solid dimensioned figure. The color palette of blue and white bore resemblance to the brand’s identity and stood out in the space, giving it a slick look. We worked hand in hand with technology, using LED TVs at various touchpoints and casting focus lights on the products arranged in the shelves. The fluidic graphics on the walls helped in breaking the solidarity smoothly and added to its aesthetic appeal. The front desk’s placement allowed customers to approach and come across the service and products of the company.
Bottelpack – Pmec, Mumbai
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