The client wanted to bring new life to its old factory premises by invigorating the various customer touch point spaces and imparting a fresh look of the factory from the busy approach road.
The 70 years’ history of the brand was chosen as the central makeover theme. Vision, values and trust were captured through gear inspired display consoles in the reception. The brand’s color palette was used to run a common thread in graphics, new reception table design and display console. Timeline of the brand’s growth story and a large LED wall at visible entry point reinforced the brand’s vision to its employees, visitors and guests.
Tall backlit pylons, hoarding and fence branding were planned to cumulatively reflect the 70 years of brand history to significantly increase the brand visibility at the entrance. A