A thorough spatial analysis revealed multitude options for creating a narrative reflecting the brand’s vision and goals. In a premise littered with rare art collections everywhere, the product gallery required to be artistic and subtle. The solution was found in tweaking and interpreting the company’s logo to create a trapezoidal form of display.
All strategic locations were used for displaying the logo, company vision, CSR initiatives including huge art murals on external factory wall. Wall mounted display consoles in high gloss duco paint contrasted with matt paint finish groove batonsand a central large self-standing display with overhanging LED bulbs created the optimum combination of product experience and existing art exhibits.
