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Planning for an Exhibition participation can sometimes be quite overwhelming. Starting from your overall budgeting, show selection, space booking, choosing the stand location, planning the exhibits, logistics plans and of course finalising the Stand Design; there’s a lot to do! Below are 5 common oversights which Exhibitors may make while finalising their Stand Design: 1: […]

Human emotion to an extent depends on which colors surrounds them. Color Psychology is crucial for every organization, whether small or big. The choice of color, texture, color scheme and lighting reflects the brand’s image, i.e. how the brand is perceived by its customers or consumers or employee when they think of the brand. Color […]

Reimagining the workplaces by creating a vibrant and positive environment, are alluring the corporates globally. With an aim to beautify the workplace, corporate offices are now creating inspirational work spaces for the employee well being and to make them feel more energized and creative. Reimagining office interiors does not necessarily mean implementing structural changes or […]

Analysis of some elements of these two distinct styles Over the last decade, I have had the opportunity to work closely with Indian as well as European exhibitors at various exhibitions globally. Many a times when shuffling between the stand design of an Indian exhibitor and the stand design of a European exhibitor; I have […]

Decoding the ‘zones’ within an Exhibition Stand In the hustle bustle of an exhibition floor, different exhibitors adapt different strategies for the design of their stand spaces. While few exhibitors have a well-thought out ‘Space Allocation Strategy’, some leave it to chance. The role of a good Exhibition Design can be related with the famous […]